Audrey Robles doesn’t panic about the economic slowdown or the dwindling foot traffic outside her Kenneth Village store. Instead, she fires up her Twitter account.
Glendale business owner Audrey Robles uses the web as a tool to retain customers during the recession, building loyalty and creating buzz for her vintage-style clothing.
Audrey Robles doesn’t panic about the economic slowdown or the dwindling foot traffic outside her Kenneth Village store. Instead, she fires up her Twitter account.
She also posts to her blog, monitors her Facebook page and adds to her bi-weekly e-mail newsletter.
The media blitz may seem aggressive to those unfamiliar with the social networking tools, but Robles credits her efforts for not only keeping audrey*k boutique in the black, but pushing it to new heights as well.
“This year has actually been our most profitable year in the three years since I’ve been here,” she said. “So even though there is a recession, customers still come and buy.”
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